CONTEMPORARY SOCIAL ADVERTISING: TRANSLATION PROBLEMS (BASED ON ECO ADVERTISING)
نویسندگان
چکیده
منابع مشابه
Social Advertising
In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. This paper explores the effectiveness of social advertising using data from field tests of different ads on Facebook. We find evidence that social advertising is effective, and that this efficacy seems to stem mainly from the abilit...
متن کاملTowards Advertising on Social Networks
Web advertising has become a financial backbone of business success nowadays. All major Web search engines such as Google, Microsoft and Yahoo! derive significant revenue from advertising. However, as a new area of research, online advertising has not yet reached its full potential. In particular, little research has been done on advertising on social networks. In this position paper, we presen...
متن کاملActivity-Based Advertising: Auctioning Advertising in Context
Internet advertising has seen tremendous revenue growth through its ability to effectively target consumer interest. However, it fails to reach consumers in as wide a range of activities as traditional advertising. This paper describes the opportunity for performing highly targeted activity-based advertising. By better representing human needs and activities, it will become possible to effectiv...
متن کاملInternational Advertising Translation and Cultural Differences : a Case of Studying Advertising Slogans and Their Persian Translation
Today, international communication has got a great significance for people around the world. Societies are more concerned with the positive and beneficial relations with other nations. It seems that the need for interrelationship with other communities is moving the world towards globalization. In such a world, 'advertising' is looked upon as a handy instrument to call for others' attention. In...
متن کاملImproved targeted outdoor advertising based on geotagged social media data
With as many as 4 million passenger journeys within the London Underground system every weekday, the advertisement spaces across the stations hold considerable potential. However, the planning of specific advertisements across time and space is difficult to optimize as little is known about passers-by. Therefore, in order to generate detailed and quantifiable spatio-temporal information which i...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Russian Journal of Multilingualism and Education
سال: 2020
ISSN: 2500-0748,2500-3267
DOI: 10.35634/2500-0748-2020-12-163-172